Running the Bases with Small Businesses

Zaman Media - Storytelling Services

November 02, 2020 Randy Rohde Season 1 Episode 14
Running the Bases with Small Businesses
Zaman Media - Storytelling Services
Show Notes Transcript

Running the Bases today with Qamar Zaman, CEO & Founder of Zaman Media - an uncommon approach to storytelling and positioning clients.  Zaman Media is a leading Dallas-based cutting edge digital disruption company that was founded in 2003 by Qamar Zaman in Grand Cayman of the Cayman Islands and started as an idea on a napkin in his local coffee shop Cafe Del Sol in Grand Cayman.

Qamar shares his story of moving from Pakistan to the United States, then starting a new company in the Caymans.  Nearly penny-less, he eventually relocated to Dallas, TX.  Starting a new company on the love of storytelling

Qamar explains the art of telling a story to provide results for his clients.  He provides insights on the power of your mind-set, and ultimately, what he would like his legacy to be.  It may surprise you.

A great show that kick’s off with Qamar telling about his near-death experience fighting hurricane Ivan in the Caymans.

Learn more about Zaman Media and Storytelling Service at https://story.kisspr.com/

Get Qamar's latest book:
Build Google Knowledge Panel Using Press Releases (Step by Step Guide) 

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Randy:

running the bases with small businesses. I'm Randy Rohde. And I have a passion to work with small businesses and I love baseball. So I thought, Hey, let's bring them together. So every episode, I sit down with local entrepreneurs, business builders, and small business owners to talk about their wins and wefts they're tools of the trade and to give actionable tips to other business managers will cover the basis with entrepreneurship, operations, sales, digital marketing innovation, plus a little fun baseball talk. Thanks for joining us today. Settle in, grab your Cracker jacks and you know what they say. Okay. I love that organ music. All right. Thank you, Gary. It's got the little flare at the end here just to get a brag about what he can do and I can't do that's good stuff. All right. Hey, I'm Randy Rohde and you are listening to. Running the bases with small businesses. And we've got a spectacular show lined up for you today with,, Qamar Zaman,, and Qamar, before we get into what you do with the Zaman media,, I've got to ask you about,, your story and your,, incredible story of surviving a category six hurricane in your near. Death experience. So Qamar, tell us all about that.

Qamar:

Hi, Randy. Thank you for having me on the show., I used to live in the Cayman islands., I moved from my country, Pakistan, where I came from and I lived in the Cayman islands for a long time. And then I moved back to the U S, the kids were growing up, so I had to come and settle down in the U S I worked in the U S for a few years. And then, uh, the company that I was working for, they made me travel so much that I wanted to go back to the islands. So I told my wife, okay, you take care of Dallas and I will go to Cayman islands. And I went there. I started setting up the business and the business was doing very good. And in few days we had a major category, six hurricane. And because I had lived on the Island before. I knew that this wasn't going to be anything dangerous. So technically I was not even prepared for it. So that hurricane happened,, that night., it was very catastrophic. It lasted for two days, and I almost died in that hurricane. So,, I can go into the details of that if you wanted me to, but it, it was the worst time of my life. and I had thought that I'm going to die.

Randy:

That is,, incredible. Uh, w what year was that? What hurricane was that?

Qamar:

It was hurricane Ivan in 2004, 12, 2004.

Randy:

It devastated the Cayman islands, right?

Qamar:

Yeah. Completely.

Randy:

Oh my

Qamar:

gosh. They came in Ireland as a country. Did not even. Make that announcement because they didn't want their tourism to be affected. So there are very few people that actually know what actually happened. To the islands. I was one of them.

Randy:

Well, so glad that you made it,, and now,, kind of fast forward, 16 years or so into today's world., you are now the founders, CEO of , Zaman, media. uh, , so why don't you tell us a little bit about,, your media company? What do you do?, what's your special service and or solution value proposition that you offer?

Qamar:

So after the hurricane happened, I had to leave the Island because they are only keeping people that were essential workers, like the plumbers, the roofers, et cetera. So I had to come back, , my wife and kids were here, so I had given a corporate job. So I started my companies and my media, and I didn't know what to do. So it was just a shell company. I had an executive suite I'd lost all the money., I had no savings. I lost everything pretty much there., so I started to build websites,, because that was something that I knew., and then I started to learn SEO and that's the time that I was still struggling because you know, my heart was in the Cayman islands. I was still working. So I would publish a blog and I would call my friends that were living in the Cayman islands and say, tell me what, how can I help you? And they say, you know, send us something through Lowe's or home Depot and maybe,, talk about the Cayman islands. So I started this blog, which became Zaman, media's bread and butter. And that's where I am a launch this project on the WordPress platform then, which now became crispy our story. Uh, it actually started from a simple WordPress blog. and today in 16 years we have,, Over 1000 distribution partners that carry the stories. So technically we are a Press Release company, but I don't like to call it a Press Release in his company because Press Release companies that people don't even know when to send a Press Release is so I call it a storytelling system. If you have a good business, if you have a story of your brand, your person, your passion, whatever you have, you can tell a story and we use the Press Release. Engine to drive the story. So it's more of a story engine rather than the Press Release service. I

Randy:

love that idea. Yeah. About telling a story and, and really in thinking about the story, And it makes it so much more,, I think real and or personable, when you begin to say, Hey, we're, it's telling the story of either the brand or the company or the individual and the service or the product that you provide., it seems like it just makes it a much more,, personal connection, I think., And I'm sure that that's probably some of the reasons why you've had some of the success in and,, both just from a business standpoint as well, just in what you're able to do for your clients. What do you think about that?

Qamar:

Well, I discovered the storytelling for two reasons. First, I was telling my stories of the hurricane so I would blog about it, but. Uh, you know, it was not the transactional part of my business. I wasn't making money. So it was serendipitous that because I was writing a lot of content, my partner, who,, I found a partner and then, uh, he said, you know, let's do some business together. So he called me one day and this is where the whole business model of storytelling change the call. When he says Qamar, I have a client that I'm talking to in New York and,, normally he would go and sell and I would just do the work in the background of SEO, but he said, I'm going to go to New York and I would want you to come there. And I said, well, before I do that, Let's talk to the client. So we got on the phone, I just listened to what they did and that morning,, I said before sitting in the plane, I had an hour or so I wrote a story of,, the clients,, problem that they were having. So I published that as a blog and I had taken their permission that, you know, if I could do that, they said, that's fine. So by the time we landed. And I got to see the client. It was like they were running late and I'm a kind of person that if somebody is running late, I'll walk away. I just don't have no patience for people that are late. So this was the meeting was at one o'clock. We had landed,, via LaGuardia at 11. So Starbucks, all of that. And then we are still waiting. It's three o'clock. I have a flight to get. So this guy comes in, he calls the partner of the law firm. He calls his assistant. And tells her, write these gentlemen a check for 25,000 and he was going forward. So my partner asked him, well, you haven't even seen the proposal. He says, uh, my partner's name is Renee says, Renee, if you charged me 300,000 today, I would pay you. So, so we asked him what actually happened. He says we just got a call from the 9/11 commission. And they just hired us as a trial lawyer for the nine 11 commission, uh, for the firefighters. And this was a over $400 million or something in the deal. So they hired us to do these storytelling part, and I wrote a lot of stories and ever since then, This became transactional for me. That was

Randy:

incredible. So what was this particular client? Was it all related directly to, because you had written their story and then published it out on my blog and it, yeah. So

Qamar:

what had happened is that I wrote the story at seven 30 in the morning. I published it. My news engine was approved by Google news. So the story card,, In Google news. And it was on the first page of Google and around 10 30 that morning, somebody searched for a trial lawyer for nine 11. My story was on the first, so they clicked on it, you know, and they read about it and they found a law firm and they called and they did. And the law firm. Now this was not just a small law firm. There were a very established New York law firm. So it, I mean, they had the know like, and trust factors and all of that. It's just that my story got them found, you know? So that was, it

Randy:

That is a great testimony about the power of press releases and what they can do. And certainly, but I love it. I still, I love what you say and how you. Kind of couch, the concept of storytelling and it really, is rooted in your personal story and your experiences that you had. Between going from Pakistan to the Caymans, Dallas, back to the Caymans, your hurricane experience, you just started really writing about your story and then it just began and germinated from there.

Qamar:

Correct? Uh it's it's just that stories are something people remember. And the way I write the story is,, I'm addressing the pain of the person,, And one thing that I've found in my own style of writing, and I give this away to people that never become the hero of the story. You have to become the guide. And I read the book,, by some famous guy that he talks about brand stories. So I feel that if the story, if you are the hero in the story, the story dies. Somebody else is the hero. You are the guide. So I consider every story that I've written personally. I consider another book coming out, which we can talk about, but I say that I am not James Bond. I'm the Q, the guy that gives the pen and you know, the guns and the cars. So he's the guide. So if the story is about the struggle of the hero, then you have to be the guide. And if you guide the story that becomes to be successful and have a framework for that, I have developed a framework. So. Oh, honors honors storytelling platform. We have a call the indie stories that, you know, people that create their own stories. And then the ones that I write, or my team's writes the ones that actually do their stories. They don't become that successful because they don't even know what they're writing compared to when we write their stories. So. No, that is essential.

Randy:

um, and I've had some other guests and we've talked about kind of this concept or this idea when you're dealing with clients and when you're. Talking with them or,, trying to position yourself. It's still incredibly important, and really is the priority of make the client the hero of the solution and or of the service, in doing so you're going to have Fargo. Greater success., I think it's, uh, it's an interesting concept, both when you're trying to sell something, whether it's a product or a service, but as well as when you're delivering and,, In your particular service, you know, that's exactly what you're doing. You're delivering a story where you're creating this message that makes,, the client, the hero and positioning them as the hero so that they get all of the notoriety and the accolades and the attention from,, various media sites and, uh, and everything else that it can do for him. So, I think it's a great concept. it's a, there's a lot of truth into that. th there's so many small business owners and entrepreneurs that are listening to the show,, Qamar: what can small business owners do in your experience,, and opinion here to enhance.

Qamar:

So what are the. Challenge of a small businesses or any, any type of business, whether it's a small or not, is that they write the story without intent. There's no intent. They need business, so they will write a blog or something. And there's no plan. And a plan without strategy is insanity. So when I write the story, my very first foundational step of any story is who are you going to write this for? Who is the character that is going to read the story, what we call the perfect customer. You can call it an avatar. And that's the biggest mistake. The small business owner does not know., I work with a lot of small business owners. I'll give you a perfect example. I had a roofer once and he came to me and he said he doesn't have a website, but he wants to get this business right away because it was the, the, you know, the tornado season in Texas. And he wanted to sell more roofs. So I said, okay, well, who do you serve? And he said to me, I serve anywhere I can go. And I said, that's too broad. Where do you live? So he lives in Valley, Texas, which is where, you know, there's a small town. So I said, okay, tell me, who is your ideal customer? It says ideal customer is the people that are Wiley that need a roof. I then said, okay, so your story's about roof replacement or new roof for people in Wiley. And when we did that, he spent less than $400, but he, the very first thing, the moment, the story broke., it was again, serendipitous that he got a $22,000 order, right. From one story. And he became a believer. He became one of my long-term clients and I have done many of them. So the very first thing is who is your person that is going to read it. And what is the target audience?, I learned this from Dan Kennedy,, the famous marketer. This is don't market, a $69 carpet cleaning. In a expensive neighborhood or vice versa, don't market $199 carpet cleaning in a neighborhood where people have no money, so it's kind of like, you have to be in the right direction.

Randy:

Right. Right.

Qamar:

So I've built that system complete system. So before I write the story, I interviewed them for 60 minutes and I get to know. The pain of the audience. Once I know the pain, I work on the pain of the audience

Randy:

and that's a good, good formula right there.

Qamar:

They called myself, I called myself a doctor of storytelling because the doctor will go to, you know, you will go to a doctor and the doctor will say to yoga tells me your pain. Where's the pain. Right. And then you'll keep on asking you those questions, then you'll give you a prescription. So your story really, you don't have to be a doctor or an MD. You just ask those questions. Where is the pain? And then address the pain,

, Randy:

the doctor of storytelling. Can I call you that going forward here? Doctor dr. Qamar.

Qamar:

I, I, yeah, I went to a med school, so that's why I have that pre pre cursor. I always wanted to become a doctor.

, Randy:

I think great formula and you're absolutely on target. I think identifying who the audience is, what it is that you're trying to present to them. Understand what their pain is. and then I always just kind of add onto that is like, let me take care of it for you. Don't worry about the details. I will hammer that out and just provide you a solution,, for your success. It's just a great way to begin, to kind of make the sale if you would, but,, to earn a client and then to deliver on something that can actually drive,, results in success for the client, which is ultimately, which is what we're trying to do to begin with. So, um, that's it

Qamar:

secret that I can give you for the small business owner that,, most people fail on? Is that. If it smells like a sale, it is a sale. So that's why Facebook is very successful because it's an emotional machine. Okay. Uh, ads, if you run Facebook ads, if they look like an ad, they don't work. But if you see a cat video jumping around, it's emotional, it's working. So try to have emotions in the story. I don't sell in the story. The sale will happen automatically because if you're a thought leader expert who for a plumber doctor, lawyer, whatever you are, it will happen because you are the creator of the story. And that's really what you need to do.

Randy:

And I think as you're telling your story, you become more real, more transparent and it builds that know like, and trust element so that people will feel comfortable in reaching out and beginning to do business with you., it's a great way to establish that. I think as an authority and as, uh, as a trusted brand or a trusted business., great advice. Great advice. So,, Kamar,, Do you know what time it is? it's time

Qamar:

for the

Randy:

So Kumar, this is the point in dr. Storyteller here. This is the point in the show where we kind of have our seventh inning stretch. And I get to ask you. Uh, a little bit of baseball. We have a little fun baseball talk here for a minute. Um, so I have to ask you, do you watch or enjoy baseball at all?

Qamar:

Not a big fan of baseball. So, uh, but I used to play cricket because baseball is cricket on the other side of the pond. So I, I ended up playing cricket, so I, I do understand that. Okay.

Randy:

So here in the States, do you, you're down in Houston, right?

Qamar:

Dallas

Randy:

Dallas. Okay. Uh, you've got a couple of nice baseball teams over in that area. So,, uh, so I was going to ask you Q really, because just this last one weekend and we're in the midst of the pandemic, obviously, and it was just this last weekend that baseball started back up., I wanted to get your thoughts or are you watching anything baseball or following it at all? And, a very odd thing is because there's no fans in the state I've seen different teams do different things., Pipe in crowd noises, you know, when there's a good play or I've, I've, I've heard that actually on some broadcast of, uh, of a couple of baseball games., and then I've seen, I don't know what your thoughts are. I've seen some of these, uh, stadiums where they, I actually put in a virtual,, audience or, or fan base in the stadium,, to even give it like a. Feel of when people are watching the games that there's people there in the stadium as well. And what are your thoughts about that?

Qamar:

because we are all like even locked down. So you have to, I mean, people that are fan of any sport, if they're not doing anything about it, they get frustrated because that's their escape,, I go to workout. So that's my escape,, so if I don't do that, then I feel very frustrated., before working out then what I do is sometimes watch a YouTube video to give me the same field. So then I can preload myself that, okay, I'm in the gym, but technically I'm not so

Randy:

well, we'll see how long this lasts., hopefully baseball will, uh, have a good season here. It's going to be a shortened season, but all right, well, let's get back into it. Kumar I'm, I'm sure that over the years, I mean, you've been in business for a number of years now and,, and I'm sure you've had your share of successes and challenges., I would love to hear, and maybe if you could share maybe one or two from each of those buckets and especially on the challenges,, what did you do to overcome or to tackle those challenges?, Qamar: on the challenges side, COVID-19 had just happened., we had relaunched our platform., we were doing quite well,, but not as well as any business owner would think. So we had just partnered up with some of the top distribution partners. So the challenge was. Okay, what am I going to do? Because I have a certain cost that I must incur, uh, because when you run a storytelling engine or use engine, you must have content. So what I did was,, because I've gone through the hurricane, so I've gone through the life before, like that. I just started to,, I, now I don't worry at all because that's not my mindset. So I started to kind of think, well, what can I do,, that would help. My challenge, as well as the challenge of every business owner and I offered free press releases or storytelling. So that was my challenge. And the moment I announced, I went, made some changes to the website when to sleep. Next morning, I woke up, I had 133 stories publish,, and that was a big challenge, but I'd publish it. Uh, there were some that would decline, so I knew. Now I can help. So that was a challenge. I overcome it. And since March, we have published 4,800 some three content thesis stories, press releases free and the free. Wow, that's impressive.

Qamar:

And, and, uh, I was just interviewed by another,, media outlet and they told me what is the value of everything that you've given. And that comes out to be about $900,000 in. Three that people have made money for, but we gave it away. So that was a challenge., but it was not really my challenge. I mean, it was how can I help in this time? Uh, because people don't have the money. uh, so that was one of these small challenges., the biggest challenge was for the last four years, I've been wanting to get into associated press. Now AP news. Which is,, in the past, it was in the control of the big liars. You know, we were able to overcome that and right before COVID-19 happened, we got the approval. So as, as we speak, now, we are in AP news. Anytime we want to be. Or Yahoo finance for that matter. So that was the challenge, but I never gave up, you know, I kept on calling every week, every week I would make the call to speak to the lady and she said, yeah, we will, you know, you don't have that yet. And I said, okay, well, I'll try again. So I never gave up. So that was, that was the biggest challenge.

Randy:

Yeah. Persistence persistency pays off. Right.

Qamar:

Uh, keep,

Randy:

keep with it. That's good. How about some of the successes? So some of your challenges, ended up being some of the successes,, any hallmark, uh, achievements, um, with your company.

Qamar:

we have, we have had a fair share of achievements., this challenge that we talked about where the AP news is one of our biggest successes., we are now in the process of a big, another big success where V are going to take a podcast like this and distribute it to the large media outlets. Uh, to me that's a big success because not the other, nobody else does it. we have had, a challenge of reaching large media outlets where only the, the big wire services. Could do that. We have achieved that, uh, very recently., so those are the big challenges that, that have become successes for us. So w we have become, uh, if, if I was to drill this down,, Press Release is a red ocean because everybody now thinks that I can start a Press Release service. Okay. And we, I feel that us, it's a blue ocean, because the way we are telling those stories, we are making this available to people that could not afford before. Like you had to pay six, $700 for a press release is and with a meager meager distribution and no results today, a client came to me, he paid on the $99 and he's on the first page of Google for. A term that would take an SEO three years to do, to me, that is a big success for the client, especially. And that makes me feel good. Yeah. That is my success.

Randy:

That is great success because you actually, again, you bring the success and make the client the hero and not necessarily,, your company. So I think that's, uh, that's that makes it, all the sweeter. So you've got a great. Inspiring story., I think, uh, you know, kind of coming back and essentially being wiped out from their hurricane and coming back to the States and just really, starting your company all over again and launching it to the success that it is now who inspires you, who is it that keeps you going forward and motivates you?

Qamar:

Uh, my biggest inspiration is Napoleon Hill., I love that. Okay. Yeah. I have a book from him, if I show it to you, it's all, you know, I've taped it. I could go and buy another one, but that is my, you know, I go to a daily inspiration. I listened to his audio videos so that anytime I feel lost, That's where I go to. That's my biggest inspiration., and I have different variations of Napoleon Hill. So, I literally lived that.

Randy:

Yeah. That's so much of your own story, right? I love Napoleon Hill as well. And I, uh, subscribed to their, some of their daily stuff,, that they, um, produce and send out my email. And I tend to look at some of this stuff and I I've gotten into this habit that I text my kids every day, a. Quote of some sort, you know, some dad wisdom thing, but I often I send them some snippet out of, uh, Napoleon Hill's books and, or the emails that they send out because it's just great material. So looking down the road,, what do you think that your story we'll be in three to five years? How do you think that story will look., Qamar: I thought about that, want to be something big. My legend that needs to be remembered is that, you know, a guy that really helped people that had nobody helping them., that's how I want to be remembered,, dr. Storyteller, whatever you want to call it, but., I, I just like to help and in return, I don't expect anybody to give me anything. If I can help and change their life, ultimately the karma will make it better for me. It's always does, I just feel that way. So from, from that perspective, there's an,, Indian actor. Uh, it's a famous Indian actor that I,, admire., he created this show and he keeps giving. So if I was to do that,, my goal would be to have a show where, you know, I can educate people, the younger generation, because I think the biggest problem is that they have nowhere to go to. They don't have a direction. So I've started a new project, which I'm working on and, uh, to help this generation Z to become,, You don't have to help them because they don't have a direction if they don't, the parents don't have the time., they're all stuck on Instagram or Snapchat and all, and they don't know what to do with their life. that is one cause that I'm working on and trying to, trying to help that. Good. Okay., so here we are. We're coming down to the bottom of the nights, uh, income are,, and I typically ask all of our guests,, this question at the bottom of the ninth, which is, um, really what. Advice do you have for what I call the rookies,, you know, those in the game, those people who are just starting out with their own small business and, or,, thinking about, uh, launching their small business., but what kind of advice do you have for them? I mean, you've been running your business for 16 going on almost 20 years now., you got a lot of experience as, as a, a veteran in the game. What, what is some advice that you would share

Qamar:

personal advice is the mindset., if your mind can conceive and believe they can achieve that. That's a really simple advice because a lot of people don't have the right mindset. So I just feel this has been my personal thing that I don't give up and I conceive it and I do it. 99% of the time I would fail, but that 1% I will become successful and then becomes a moonshot. So I that's what I do. Just keep on doing it. Don't give up, you know, not everything is going to be successful, but at 1% will be what will change your life and your family.

Randy:

Yeah, I love that quote, the a, which you can conceive and you can believe you can achieve. And that is from somebody as well. Is that a Hill quote? I don't know if that

Qamar:

is,

Randy:

that is a help. All right. That's good stuff. all right. So you mentioned earlier, you have a bulker you're working on a book. And so,, tell us about the book and I know it's coming out soon., you know, where what's the name of it? Where could it. People look for when, when is it coming out? All of that fun stuff., Qamar: uh, so I have two books actually. Uh, the first book will come out in September. It's a small guide for small business owners, how to tell your stories., so that's really the first book,, that will be available on our website story.Kisspr.com um, story.kisspr.com. So that's a book about, it's kind of like a business guide. Tell your story and become page one on Google. Simple. The second book is about mindset., and it's called the master mindset and I have a nine step formula of how to get your mindset to your business, to anything that you want to be successful. So the first step is the mindset. If you don't have the mindset, you can become successful. You know, if you didn't have the mindset, you wouldn't be doing this podcast. So it's really that. And then the eight other steps are. How did you use that mindset formula to make it successful of any business? Whether you're a student, your lawyer, doctor, you just use the framework with the right. So it's the master mindset and the nine step plan. Well, you are more than just the doctor of storytelling. You're like the, uh, you're going to be the doctor of success here, right? Doctor of business success.

Qamar:

That's, that's what I'm going for for other people. You know, I, I got it made, so I want to replicate this formula and give it to others., even if I can help one person, that's more than 1% that I've helped, you know, that I have this. Principle that I want to leave people with that do 1% every day. So at the end of the year, you will be three 65% better of yourself. And that's really the key.

. Randy:

Yeah. So true., I really love your focus as well on helping others. And I was trying to think exactly how you phrased it, but it was something like you want to help those who have no one else to help them, something like that. And that is, uh, such a great concept. And so charitable and, and I just really. lift you up and applaud you for that focus, because I'm sure that it will come back to you in great success,, as well., yeah. So,, listen, Qamar and thank you so much for being on the show. How can people get in touch with you?, you gave your website once you hit your website up, uh, one more time and or maybe an email., any of your

Qamar:

sure. Uh, the website is. Story dot kiss pr.com or kiss pr.com, which is keep it super simple PR means for predictable results. So keep, keep it super simple for predictable results. KissPR.com, just Google my name Qamar Zaman, and I have, you know, first three pages. The secured for me. So that's what I'm trying to do.

Randy:

That's great. And we will have all of your information, your contact points and everything in the show notes. So people can go,, there and, uh, and find your information as well., listen, Kumar, thank you so much for being on the show. Absolutely appreciate it. It's been a joy,, just talking with you and learning more about you and the story., of Qamar. Yes. Yes. And, um, and as we say, that is the ball game. So, Hey, thanks for joining us today. Everyone. If you like our show, please tell your friends, uh, we would love it if you subscribe and especially given so review. And as we like to say, we'll see around the ballpark. Running the basis with small businesses is brought to you by 38 digital market. A digital marketing agency committed to client growth with lead generation higher conversions and increased sales connect with us today@thirtyeightdigitalmarket.com.